Moving Forward With “MovieReading”

It is a great feeling to witness audio description becoming more of a discussion topic in the entertainment industry. With the television to movie theaters, audio description is more readily available than ever before. With this in mind, there is an app called “MovieReading” that makes the movie going experience even more enjoyable for blind viewers. For example, instead of trying to locate a theater that offers audio description, you have the option to travel to any show; all you just need is your smart phone. As exclusive U.S. partners with Universal Multimedia Access, Hollywood Access Services is releasing Solo-Dx on MovieReading, the first ever auto-syncing audio description app available for first-run movies. The debut title on this new platform will be The Weinstein Company’s Philomena, already in theaters. According to Hollywood Access Services, using acoustic fingerprinting technology, this new auto-syncing method will completely change movie going for the blind and visually impaired via their smart phones. The company says it's really easy to use… download the app, download the description track and then go to the movie theater. Even if you arrive late, you can simply hit "sync" and your audio description will pick up in the right place. Listed below are some instructions for the app provided by Hollywood Access Services. How it works: • Download the MovieReading App on any smart device running iOS 6 or higher. • Go to Settings and create a login. • Choose PHILOMENA – It will ask you to "Download the movie." Hit YES. This will download the audio description into the app. • To use go to MY MOVIES on the bottom. It will sync automatically. Have to grab some popcorn or go to the bathroom during the film? No problem! It will resync when you sit back down. If it doesn't, simply hit SYNC. If you decide to download this app, please let Beautifully Blind know what you think!